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Growing up in the small village of Zimapan in Hidalgo, Mexico, Santiago Villeda heard of Rena Ware from his uncle who had his own Rena Ware business in the United States. “I remember him talking about Rena Ware, and that is what I wanted to do when I grew up,” says Santiago. “I didn’t even know that Rena Ware was cookware, but I wanted to do it anyway.” When Santiago came to the United States in 1995, he started his own Rena Ware business mainly because of his family. “I remember my uncle Daniel went to Turkey, and when he came back I saw the pictures from the trip,” recalls Santiago. “I wanted to do the same thing, to travel around the world. It had a big impact on me.”
Because of Rena Ware, Santiago says he learned to dream, something he couldn’t do before coming to the United States. “Rena Ware opened the doors so I could reach my goals,” he explains. “It lets you dream you can have a better life and makes you believe you can do it. Our Theme, Unleash Your Potential, means that we all have something inside that we need to let go; to leave fear behind, in order to achieve our goals. It means being prepared and working hard to achieve your dreams.”
Santiago, whose organization is based in the Chicago area, and his wife Maria Carmen Trejo, who is also an Assistant Manager, have been married for 12 years and have three children, Joselyn age 12, Bryan age 8, and Melanie age 3. Santiago’s family is an inspiration to him, and he is also inspired by new challenges, and by the leadership of Miguel Kaupert. He is very thankful to his uncle, Daniel Villeda who gave him the Opportunity, and to Russ and Ben Zylstra because they believed in him. “It is priceless all the support I have received,” says Santiago. “Having a Rena Ware business is special because you are not alone. Rena Ware is like a big family. All the people in my organization are like my family. I feel very proud to tell everyone I am part of Rena Ware.”
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